Home Insurance
Smart Score
84
Customer Service
Industry Average: 7.9
Claims Process
Industry Average: 7.9
Value for Price
Industry Average: 7.6
American Family Overview
For more than 90 years, American Family has been protecting and supporting its customers with strong customer service. Nicknamed AmFam, the company was started by a single insurance agent and eventually grew to be one of the biggest insurance groups in the nation. In addition to auto insurance, American Family writes home, life, business, and specialty coverage as well. American Family Group encompasses a dozen different subsidiaries operating in different markets, making them a pretty big player in both insurance and financial services. It will appeal to people who can qualify for lots of discounts, like teenage drivers, or Uber and Lyft drivers looking for good ridesharing coverage.
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American Family Coverage Options
When it comes to their home, everyone has a different situation and differing needs for protection. While every home insurer offers the same standard coverages. they tend to differ when it comes to what they offer or optional additional protections. Below we list and describe all the extras offered by American Family
| Available Option | What it means | |
|---|---|---|
Additional Insured | The additional insured endorsement extends the liability portion (Coverage E) of your homeowner policy to others living in the home who are not related by blood, marriage, or adoption. It can also apply to those not living with you but who have partial ownership of the property. For example, if your girlfriend's dog bites someone and she gets sued, this endorsement would allow her to make a claim on your policy to cover the costs. | |
Assisted Living | Generally, this endorsement just extends coverage to personal property that a family member has in an assisted living facility. Some insurers also reimburse a portion of the additional living expenses if your loved one is temporarily displaced. | |
Business Pursuits | Standard liability coverage protects you and your family against bodily injury or property damage claims made by others. However, this coverage extends only to your personal liability, not your business liability. This endorsement removes that exclusion, thereby providing coverage for harm resulting from business pursuits. Some businesses may not be eligible for this endorsement, depending on the state and insurer. | |
Child Care Liability | This niche endorsement offers some protection from potential lawsuits and damages for those that operate daycares from home. They cover liability (bodily injury and property damage claims from others). Some policies also cover damages to your personal property. Certain states may also require separate daycare insurance. | |
Computer | Like Scheduled Property, this endorsement provides additional coverage for households with expensive (or multiple) computers. A standard policy will provide some protection, but this extends it. Keep in mind; this is not a warranty. If a laptop simply malfunctions, coverage likely won't apply with most insurers. External damage from risks like fire, theft, and lightning surges are more what it covers. | |
Debris Removal | While many homeowners insurance policies cover some amount of debris removal after a covered loss, they tend to limit how much they will pay. This endorsement raises those limits on the standard policy. For insurers who don't offer debris removal by default, this endorsement enables such coverage. | |
Electronic Data Recovery | This endorsement covers the cost of recovering lost personal computer data caused by a loss. | |
American Family availability in these states
American Family Home Discounts
While all companies offer a range of home insurance discounts, it's hard to judge any individual discount's value in a meaningful way. For one, the discounts are typically a percentage off the base price, instead of the whole policy.
What does this mean?
Your best bet is to directly discuss your particular situation with an agent to make sure you're getting all the discounts that you may be eligible for on your home policy. For reference, we've listed all the discounts we believe American Family has below in order to help determine which ones may fit your profile (though keep in mind that they can vary by state).
| Available Option | Discount Data | What it means |
|---|---|---|
Age of Insured | 2% to 12% | Different age groups are more or less risky about different things when it comes to homes. Generally, the older the customer, the larger the discount—though the discount sometimes decreases again in higher age groups. Insurers tend to look at whoever is the oldest of the named insured when calculating this discount. |
Burglar Alarm | 5% to 5% | When homes are protected with alarms, the likelihood of theft drops. Security systems that report their alarms to a monitoring service or the police provide heftier discounts. |
Claim-free | 2% to 22% | When a homeowner has not had any claims, it's a sign to insurers that they are less likely to make one in the future. With this lower risk profile, insurers can offer savings. The look-back window is almost always five years, but some insurers only look back three years or offer the discount on a sliding scale. |
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