Overview
Ratings
Complaints
Reviews
Coverages
Availability
Discounts
logo
American Family
Home Insurance

Smart Score

75

Industry Average: 75

Smart Score

75
/100

Industry Average: 75

Customer Service

7.9
/10

Industry Average: 7.7

Claims Process

8
/10

Industry Average: 8

Value for Price

6.4
/10

Industry Average: 7

American Family Overview

For more than 90 years, American Family has been protecting and supporting its customers with strong customer service. Nicknamed AmFam, the company was started by a single insurance agent and eventually grew to be one of the biggest insurance groups in the nation. In addition to auto insurance, American Family writes home, life, business, and specialty coverage as well. American Family Group encompasses a dozen different subsidiaries operating in different markets, making them a pretty big player in both insurance and financial services. It will appeal to people who can qualify for lots of discounts, like teenage drivers, or Uber and Lyft drivers looking for good ridesharing coverage.

Lines of Business:

American Family Ratings Breakdown

Smart Score

84

American Family: 84
Industry Average: 75
American Family: 84
Industry Average: 75

Why our Smart Score matters

American Family’s Smart Score of 84 was created by combining weighted averages of ratings for customer service, claims process, and value for price from 3rd party sources as well as our own research. We view these as the most important factors since they cover the entire experience of shopping for, maintaining, and making a claim on an insurance policy.


How our Smart Score is calculated

Data comes from customer reviews, officially filed complaints, financial stability data, and other insurance industry rating companies. Combining these metrics and sources provides the most accurate and broad-based analysis of what matters most when considering American Family’s overall quality compared to other home insurers. While there is some overlap between our three primary metrics, each has unique characteristics that set them apart from each other.


What does this mean for you?

With a score of 84, American Family rises above the industry average of 75. While this metric isn’t the be-all and end-all, it’s definitely a good point of reference when comparing home insurance options.

Customer Service

8.4

American Family: 8.4
Industry Average: 7.7
American Family: 8.4
Industry Average: 7.7

Our customer service score measures two primary things: user satisfaction when interacting with American Family’s representatives, and their experience with online tools like quoting and managing a policy via website or app. American Family’s customer service score comes from a variety of places. These include user reviews on Honest Policy, as well as other analytics companies such as JD Power, Insure.com, and Consumer Reports.


What does this mean for you?

As you can see from American Family’s service score of 8.4, they have a solid rating compared to similar home insurance companies, which clock in at an average of 7.7.


With minimal sources reporting customer service data for this company, we can’t calculate the estimated range. Consequently, we’re not certain about the accuracy of this score, but it’s the closest estimate we have.

Claims Process

8.2

American Family: 8.2
Industry Average: 8
American Family: 8.2
Industry Average: 8

Our claims process score looks at users' experiences when filing claims with American Family. It takes into account not only claim outcomes, but also the ease of making and tracking a claim, as well as how fast American Family handles it.


American Family’s claim score is derived from various sources. These include reviews from Honest Policy users, and outside sources including Consumer Reports, Insure.com and JD Power. We round off our calculation with official complaints filed with the National Association of Insurance Commissioners (which primarily are claim related). These complaints are weighted against the size of each company to ensure an apples-to-apples comparison. This gives our claim score the most complete picture of what to expect when filing a claim with American Family.


What does this mean for you?

Evident from a claims score of 8.2, American Family has a reasonable rating compared to the average claim score of 8 for similar home insurance companies.


With minimal sources reporting claims quality data for this company, we can’t calculate an estimated range. Thus, we can’t be certain about the accuracy of this score, it’s just our best estimate.

Value for Price

8.5

American Family: 8.5
Industry Average: 7
American Family: 8.5
Industry Average: 7

American Family’s value score measures customer satisfaction when considering how much they pay versus the quality of their experience when dealing with the company.


How American Family comes up with the price of a policy varies by state, and relates to a number of different factors. Some of these include driving record, how much you use your car, location, age, gender, and the car you drive. While price is a critical factor for most insurance customers, what they get for that money is even more important. As with our other scores, this rating comes from a variety of sources: Honest Policy, JD Power, Insure.com, Clearsurance, and Consumer Reports.


What does this mean for you?

American Family’s value for price score of 8.5 is excellent compared to the average of 7 from other home insurance companies.

With few sources reporting price value data for this company, we don’t have an estimated range. As a result, we’re not 100% sure about this score. It’s more of an educated guess, so take it with a grain of salt.

American Family Home Official Complaints

Official Complaints

Better than average

Tracks how many more or less official complaints American Family has than average. With an index of 0.45 American Family is better than average.


The complaint index comes from two variables for each year and type of insurance.

  • The percentage of how many complaints American Family has filed against them with the National Association of Insurance Commissioners (NAIC) compared to the total number of complaints filed with every company.

  • The percentage of how much insurance business (total policy premiums) American Family has compared to the total amount of business of all the other companies.

By weighting complaints and business against their totals, and then dividing share of compliants by share of the market, we get the index value. With 1.0 being an average number of complaints, a 0.5 would be half as many complaints. With an index of 0.45 American Family is better than average.

Auto complaints by year (normalized against company size)

Customer Reviews

American Family doesn't have reviews yet.

Carrier Doesn't have availability in any state

American Family Home Discounts

While all companies offer a range of car insurance discounts, it's hard to judge any individual discount's value in a meaningful way. For one, the discounts are typically a percentage off the base price, instead of the whole policy.

What does this mean?

Your best bet is to directly discuss your particular situation with an agent to make sure you're getting all the discounts that you may be eligible for on your auto policy. For reference, we've listed all the discounts we believe American Family has below in order to help determine which ones may fit your profile (though keep in mind that they can vary by state).

Available OptionWhat it meansDiscount Data
Age of Insured

Different age groups are more or less risky about different things when it comes to homes. Generally the older the customer, the larger the discount, though the discount sometimes decreases again in higher age groups. Insurers tend to look at whoever is the oldest of the named insured when calculating this discount.

2% to 12%

Burglar Alarm

When homes are protected with alarms, the likelihood of theft drops. Security systems that report their alarms to a monitoring service or the police provide heftier discounts.

5% to 5%

Claim-free

When a homeowner has not had any claims, it's a sign to insurers that they are less likely to make one in the future. With this lower risk profile, insurers can offer savings. The look-back window is almost always five years, but some insurers only look back three years, or offer the discount on a sliding scale.

2% to 22%

Compare

How does American Family compare to other insurance companies? Click the following links below to compare American Family to other top insurance companies.

American Family logo
Vs

Other Carriers