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Auto-Owners
Car Insurance

Smart Score

79

Industry Average: 75

Smart Score

79
/100

Industry Average: 75

Customer Service

7.8
/10

Industry Average: 7.7

Claims Process

7.9
/10

Industry Average: 8

Value for Price

7.5
/10

Industry Average: 7

Auto-Owners Overview

Recognized for exceptional financial strength and stability, Auto-Owners is among the nation’s largest insurers and provides insurance to nearly 3 million policyholders in 26 states. Though its name might imply otherwise, the company offers over a dozen types of insurance including life, home, auto and business, all while using independent agents only, and a variety of discounts on its policies to help lower your premiums. Auto-Owners backs up its products by providing its famous “No Problem” claims service which makes them one of the top car insurance companies in terms of customer satisfaction.

Lines of Business:

Auto-Owners Ratings Breakdown

Smart Score

79

Auto-Owners: 79
Industry Average: 75
Auto-Owners: 79
Industry Average: 75

Why our Smart Score matters

Auto-Owners’s Smart Score of 79 was created by combining weighted averages of ratings for customer service, claims process, and value for price from 3rd party sources as well as our own research. We view these as the most important factors since they cover the entire experience of shopping for, maintaining, and making a claim on an insurance policy.


How our Smart Score is calculated

Data comes from customer reviews, officially filed complaints, financial stability data, and other insurance industry rating companies. Combining these metrics and sources provides the most accurate and broad-based analysis of what matters most when considering Auto-Owners’s overall quality compared to other auto insurers. While there is some overlap between our three primary metrics, each has unique characteristics that set them apart from each other.


What does this mean for you?

With a score of 79, Auto-Owners sits near the industry average of 75. While this metric isn’t the be-all and end-all, it’s definitely a good point of reference when comparing auto insurance options.

Customer Service

7.8

Auto-Owners: 7.8
Industry Average: 7.7
Auto-Owners: 7.8
Industry Average: 7.7

Our customer service score measures two primary things: user satisfaction when interacting with Auto-Owners’s representatives, and their experience with online tools like quoting and managing a policy via website or app. Auto-Owners’s customer service score comes from a variety of places. These include user reviews on Honest Policy, as well as other analytics companies such as JD Power, Insure.com, and Consumer Reports.


What does this mean for you?

As you can see from Auto-Owners’s service score of 7.8, they have a decent rating compared to similar auto insurance companies, which clock in at an average of 7.7.


The ratings between sources are pretty consistent. Calculating with the given range and number of sources reporting, we’re almost certain the true score lies between 6.9 and 8.7. With those narrow bounds, we’re confident about the accuracy of their 7.8 rating.

Claims Process

7.9

Auto-Owners: 7.9
Industry Average: 8
Auto-Owners: 7.9
Industry Average: 8

Our claims process score looks at users' experiences when filing claims with Auto-Owners. It takes into account not only claim outcomes, but also the ease of making and tracking a claim, as well as how fast Auto-Owners handles it.


Auto-Owners’s claim score is derived from various sources. These include reviews from Honest Policy users, and outside sources including Consumer Reports, Insure.com and JD Power. We round off our calculation with official complaints filed with the National Association of Insurance Commissioners (which primarily are claim related). These complaints are weighted against the size of each company to ensure an apples-to-apples comparison. This gives our claim score the most complete picture of what to expect when filing a claim with Auto-Owners.


What does this mean for you?

Evident from a claims score of 7.9, Auto-Owners has a reasonable rating compared to the average claim score of 8 for similar auto insurance companies.


The ratings between sources are pretty consistent. Calculating with the given range and number of sources reporting, we’re almost certain the true score lies between 7 and 8.8. With those narrow bounds, we’re confident about the accuracy of their 7.9 rating.

Value for Price

7.5

Auto-Owners: 7.5
Industry Average: 7
Auto-Owners: 7.5
Industry Average: 7

Auto-Owners’s value score measures customer satisfaction when considering how much they pay versus the quality of their experience when dealing with the company.


How Auto-Owners comes up with the price of a policy varies by state, and relates to a number of different factors. Some of these include driving record, how much you use your car, location, age, gender, and the car you drive. While price is a critical factor for most insurance customers, what they get for that money is even more important. As with our other scores, this rating comes from a variety of sources: Honest Policy, JD Power, Insure.com, Clearsurance, and Consumer Reports.


What does this mean for you?

Auto-Owners’s value for price score of 7.5 is excellent compared to the average of 7 from other auto insurance companies.

The ratings between sources are pretty consistent. Calculating with the given range and number of sources reporting, we’re almost certain the true score lies between 6.7 and 8.3. With those narrow bounds, we’re confident about the accuracy of their rating.

Auto-Owners Auto Official Complaints

Official Complaints

Better than average

Tracks how many more or less official complaints Auto-Owners has than average. With an index of 0.36 Auto-Owners is better than average.


The complaint index comes from two variables for each year and type of insurance.

  • The percentage of how many complaints Auto-Owners has filed against them with the National Association of Insurance Commissioners (NAIC) compared to the total number of complaints filed with every company.

  • The percentage of how much insurance business (total policy premiums) Auto-Owners has compared to the total amount of business of all the other companies.

By weighting complaints and business against their totals, and then dividing share of compliants by share of the market, we get the index value. With 1.0 being an average number of complaints, a 0.5 would be half as many complaints. With an index of 0.36 Auto-Owners is better than average.

Auto complaints by year (normalized against company size)

Customer Reviews

Auto-Owners doesn't have reviews yet.

Auto-Owners Coverage Options

When it comes to thier car, everyone has a different situation and differing needs for protection. While every auto insurer offers the same standard coverages. they tend to differ when it comes to what they offer or optional additional protections. Below we list and describe all the extras offered by Auto-Owners

Optional
Standard
Available OptionWhat it means
Roadside Assistance

Usually covers towing, battery service, flat tire service, fuel delivery, lockout service, and extrication.

Rental Reimbursement

Helps you pay for transportation expenses, such as a rental car or public transportation fare, while your own vehicle is being repaired after a covered insurance claim.

Gap Insurance

Helps pay off your auto loan if your car is totaled or stolen and you owe more than the car's depreciated value.

Antique or Collector Car Insurance

Special insurance for antique and collectors cars.

Glass Coverage

Protects the cost of fixing or replacing a broken windshield.

Pet Coverage

If your pet is injured in an accident, this insurance will cover their expenses.

Umbrella Policy

Liability insurance that covers the excess portions of claims not covered by your other insurance policies.

Carrier Doesn't have availability in any state

Auto-Owners Auto Discounts

While all companies offer a range of car insurance discounts, it's hard to judge any individual discount's value in a meaningful way. For one, the discounts are typically a percentage off the base price, instead of the whole policy.

What does this mean?

Your best bet is to directly discuss your particular situation with an agent to make sure you're getting all the discounts that you may be eligible for on your auto policy. For reference, we've listed all the discounts we believe Auto-Owners has below in order to help determine which ones may fit your profile (though keep in mind that they can vary by state).

Available OptionWhat it meansDiscount Data
Good Driver

Typically relates to a driver's history (or lack thereof) of accidents and violations. Often has a 3 to 5 year lookback period.

Varies

Passive Restraint

Applies to vehicles with safety features such as automatic braking systems (ABS), airbags, or automatic seatbelts.

up to 35%

Anti Theft Device

This discount is for cars with alarms, and other theft deterrents. It typically only applies to comprehensive coverage however.

up to 11%

Compare

How does Auto-Owners compare to other insurance companies? Click the following links below to compare Auto-Owners to other top insurance companies.

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