Honest Policy independence

Integrity in Insurance: How Honest Policy Sets Itself Apart


Written by Catherine • Updated Feb 18, 2023

TABLE OF CONTENTS

Insurance marketplaces promise a convenient shopping experience. You fill out one form and gather quotes from dozens of insurance providers. 


Unfortunately, this process — while convenient — can have three drawbacks you may not know about.


First, you might not get any quotes after filling out the form, just a phone number to call, or worse, a flood of incoming spam. Second, you may be compromising the privacy of your personal information as it's sold to multiple bidders. And lastly, some quote engines may not be impartial. Companies may offer “comparisons” that only show quotes for their own subsidiaries.

Privacy concerns. 

Many insurance marketplaces compromise your privacy in exchange for quotes. Here’s how it works. You provide your information and, behind the scenes, the marketplace sells your data to multiple competing insurers. That can prompt a flood of sales calls and emails headed your way, which can continue for weeks or months.

Our model is different: mission over profit.

We deliver on convenience without compromise. You fill out one private form and we provide multiple independent quotes and unbiased metrics. Along with prices, we also provide everything you need to choose an optimal insurance policy and provider — including learning articles, insurer scores, and reviews. To further entrench neutrality, our carrier profile research list includes nearly every insurer in your state, not just the ones we can offer prices for.

But we don’t resell your contact information multiple times. We only pass along your personal info once you select the specific insurance company or agency you want to solicit

Impartial quote comparisons.

At Honest Policy, we don’t write insurance and we don’t have subsidiaries that write insurance. We won’t push you to a policy decision that benefits us – we sincerely want you to buy the insurance that benefits you.

What we offer

Honest Policy currently offers learning, research, insurer comparison, and free instant online quotes for these lines of insurance:

Car

Home

Renters

Condo

We also offer instant phone quotes at 888-851-2345 for:

  • Life insurance 

  • Motorcycle insurance 

  • Dwelling fire insurance 

  • Umbrella coverage 

  • Flood Insurance 

  • Travel Insurance 

  • Legal insurance 

  • Pet insurance 

  • Mobile home insurance 

  • Travel trailer / RV / boat insurance 

  • Snowmobile / ATV / golf cart insurance 

  • Event insurance 

  • Bicycle insurance 

  • Mexico auto coverage 

  • Classic car insurance 

  • Home warranty 

  • Hurricane deductible insurance

We also provide an insurance wallet feature that allows you to store any and all insurance information in one place for safekeeping, quick reference, and easy updates when needing a new quote.

Why we’re different 

At Honest Policy, we strive to live up to our name. We are committed to protecting your data, providing transparent, understandable quotes, and advocating for your rights as a consumer.  

1. Data protection 

We use policy and technology to keep your personal information safe. First, our practice is to share your data with one company only — the one you select as your insurance provider. 


Second, our systems are compliant with the SOC 2 security framework. SOC 2 stands for Systems and Organization Controls 2. SOC 2 compliance is required for software and service companies that handle sensitive data. That includes organizations in the areas of accounting, analytics, business intelligence, cloud computing, and customer management. Vendors of banks and other financial institutions must also maintain SOC 2 compliance.


The overarching goal of SOC 2 compliance is to prevent data breaches that put you at risk of identity theft. The framework defines standards for safeguarding customer data across five areas:

  • Protection of data against unauthorized access

  • Ongoing availability of systems so our employees can do their jobs

  • Verification that systems operate as expected

  • Implementation of added protections for confidential information

  • Safeguarding sensitive information from unauthorized access

An outside auditor verifies our compliance with SOC 2 standards – and our dedication to best-in-class security standards.

2. Transparent quoting 

You fill out one form with us to receive quotes from over 25 insurance providers across the US. Most of our customers won’t see a quote from every one of our insurers, however. On average, each request generates about three to six quotes. You may see more or fewer than that — say two or four – most likely if your risk profile leans toward non-standard or your state has a low population or high-risk factors.


As part of the quoting process, we’ll help you compare providers with objective, standardized information so you can choose your best match. 

For each insurer, we show you: 

  1. Monthly premium

  2. Key coverage limits 

  3. Insurer’s Smart Score: An aggregate score on the insurance provider that considers customer reviews, claim processing, financial stability, and value for the price. Note: while helpful as a quick reference to narrow things down, deciding on smart score alone is no substitute for proper insurer research.

  4. Quick comparisons: Select multiple insurance providers and compare them side-by-side on Smart Score and coverages. You can also drill down from Smart Score to review customer service scores, claims scores, value scores, and complaint frequency for each insurance provider via our in-depth carrier profiles.

Smart Score

Smart Score is an overall measure of quality for an insurance company. The scale ranges up to 100. The highest-quality providers will have higher scores, and the lowest-quality providers generally score near 50. Average scores are around 70.


The data that informs Smart Score include customer reviews, official complaints, financial information on the insurer, and third-party insurance industry ratings.

Service Score

Our service score quantifies customer experience with an insurance provider, both in person and when using the insurer’s website or app. 


To calculate service scores, we look at user reviews plus third-party data from companies like JD Power, Insure.com, and Consumer Reports.

Claims score 

The claims process score measures the customer experience with resolving claims, including ease of claim filing, resolution time, and outcomes. 


The data behind the score comes from user reviews, official complaints filed with the National Association of Insurance Commissioners, and third-party sources including JD Power, Insure.com, and Consumer Reports.

Value Score

Value score quantifies customer satisfaction with the premium cost relative to the overall experience working with an insurance provider. 


We rely on information from our own customer reviews as well as sources such as JD Power, Insure.com, Clearsurance, and Consumer Reports to calculate value scores.

3. Committed to consumer advocacy  

Your insurance provider is a wealth partner that protects your most valuable assets. Our mission is to help you choose the right provider and the right coverages with objective, educational information you can trust — while handling your personal information with care.


To show our commitment to that mission and to the communities we serve, Honest Policy is transitioning to a Public Benefit Corporation or (B-corporation.) B-corps are driven by mission over profit. We also plan to afterwards achieve B-Corp certification. To gain and keep B-corp status, we must demonstrate and certify positive social and environmental impact. 

Honest Policy, a better insurance shopping experience

We’re remaking the insurance shopping process to incorporate higher standards of transparency and information handling. Join us and experience the safer, smarter way to buy insurance.

Where can I get started learning about insurance?

Our Learning Center is a good place to start. There you can read topics on specific lines of business like auto and homeowners insurance. Explore articles that cover everything from definitions of subrogation to overarching learning guides for different insurance types.

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About Catherine Brock

Catherine Brock is a former financial analyst with 15+ years of experience writing about personal finance and fashion. She's been featured in Forbes, The Motley Fool, USA Today, Refinery29, and her own blog Budget Fashionista. She's also appeared on ABC7 Chicago, FOX2News St. Louis, KCAL9 Los Angeles, Fox19 Cincinnati, WGN TV Chicago, and WCPO TV Cincinnati. When Catherine's not writing, she can be found riding a horse in the country or shopping online for clothes.

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